Businesses that complete and pass the Alcohol Retailer Risk Assessment earn the Cheers Award.
We will provide a free consultation with your business about potential policy changes so you can have better, safer alcohol service and sales.
REDUCE YOUR RISK IN ONE HOUR!

Cheers Awardees
Focus Areas
- Appropriate Documentation
- Staff Consumption of Alcohol
- Limitations on Alcohol Service to Patrons
Steps
- Identify types of situations that can occur that could be hazardous to the business.
- Assess how severe the problem could be and what the potential outcomes would be.
- Discuss how you could control the problem before it becomes an issue.
BENEFITS
Your Business
- Create or fine tune a new or existing alcohol service policy.
- Ensure you are 100% compliant with local ordinances and state laws.
Your Employees
- Establish service guidelines to help employees keep patrons safe.
- Equip employees with a higher degree of control in a social drinking environment, so they can encourage low-risk drinking in a way that still profits the company.
Your Community
- Recognize current precautions businesses are taking.
- Identify opportunities to refine safety needs.
- Instill a higher level of employee confidence to intervene and resolve troublesome situations.