Businesses that complete and pass the Alcohol Retailer Risk Assessment earn the Cheers Award.

We will provide a free consultation with your business about potential policy changes so you can have better, safer alcohol service and sales.

REDUCE YOUR RISK IN ONE HOUR!

Cheers Awardees

Focus Areas

Steps

BENEFITS

Your Business

  • Create or fine tune a new or existing alcohol service policy.
  • Ensure you are 100% compliant with local ordinances and state laws.

Your Employees

  • Establish service guidelines to help employees keep patrons safe.
  • Equip employees with a higher degree of control in a social drinking environment, so they can encourage low-risk drinking in a way that still profits the company.

Your Community

  • Recognize current precautions businesses are taking.
  • Identify opportunities to refine safety needs.
  • Instill a higher level of employee confidence to intervene and resolve troublesome situations.